THINK Marketing, Loose Leaf Version (3rd Edition)

Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

The third edition of THINK Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition’s design enhances student understanding. And when combined with our online homework and personalized study tool, THINK Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.

If you would like to purchase both the physical text and MyLab Marketing, search for: